Eunoia is a Pilates studio that aims to provide a holistic approach to wellness, promoting mindfulness, community, and self-expression. The branding we chose for this project has been inspired by the all-time classic «The Breakfast Club», as the founder highlighted the importance of inclusivity as their philosophy, we thought what better example. (Right?) Eunoia seeks to create a welcoming space where individuals from all backgrounds can come together to explore their inner potential and cultivate a sense of balance and harmony. Always fun for us to find artistic meaning in cinematographic culture