We brought sexy back with this Branding project. Machiavelli is a luxury lingerie, ready-to-wear brand. Cheeky and effortlessly beautiful, its goal is to make women feel their best while getting dressed and undressed. A range of sumptuous fabrics and flattering cuts for confident women who celebrate their femininity. We had fun crafting ideas from A to Z for this brand while taking care of: - The naming - The overall marketing strategy - The social media strategy - E-commerce & editorial shooting - Packaging Design