Mane is soon to be an online beauty marketplace for cosmetics, skincare, haircare, and fragrances for women across the African continent. This brand happens to be one of the agency’s favorites as it conveys strong women empowerment values. We chaperoned the brand from A to Z and we had fun doing that. • Naming • Choosing the right slogan • Drawing the overall branding strategy • Creating a brand personality • Crafting a visual identity • Designing the packaging • Drawing a customized mascot • Suggesting a website design for all needed pages • Creating a layout for Instagram as well as the first month’s editorial line.